RESEARCH & ADVISORY
NEWS & KNOWLEDGE
December 19, 2019
With Christmas and the end of 2019 fast approaching, this time lends itself to one of reflection and gratitude. I hope you take time out to celebrate the successes of 2019,...
May 1, 2019
We were engaged to conduct customer research in support of our client’s five-year sales strategy. The organisation operated in transport, insurance and accommodation services...
April 18, 2019
'It’s difficult enough just to keep up with what’s going on in the fastchanging CX world. But read this book and you might be able to get a little bit ahead of your own compe...
October 25, 2018
Thanks to advances in technology, the customers are now in charge of the marketplace
September 20, 2018
In my book Good to Great CX, when I talk about NPS, I talk about ‘loyalty beyond reason’ or a score of 11 on a 10-point scale. This is the kind of loyalty that persuades peop...