Good to Great CX is a ground-breaking new book on the hot business topic of Customer Experience (CX). Writing with passion and humour, leading industry strategist Isabella Villani shows how optimising your organisation’s CX strategy will: - Increase sales and profits - Improve customer retention and - Encourage employee engagement. Isabella takes you behind the scenes with case studies of how real organisations are adapting to the ‘Age of the Customer’. Good to Great CX