The prevalence of social media is a force to be reckoned with in our current society, as individuals are utilising a growing number of online platforms to document their personal and professional lives. Social media has become one of the most influential sources of information in our society, and the most relevant way to represent oneself. Thus, it is important to be able to establish and be clear on your brand and purpose. Talent management groups utilise social media to

As we all know, creating happy customers has never been more important than it is today. With near-universal communication over digital networks, customers have a vast range of choice, and they are quick to abandon organisations who don’t offer a unique value proposition. In the ‘Age of the Customer’, digital technologies and economic changes have combined to put customers in charge of what they buy, when they buy it and from whom. Less attached to particular service provi