Every customer is on a journey, yet many companies treat each customer interaction as if it's an isolated event. To improve customer experience, organisations must understand and cater for their customer's entire journey. Exceed Global runs workshops for business professionals who want to understand how to develop and use one of the most important tools in the customer experience toolbox: Customer Journey Map (CJM). Exceed Global’s CJM training program is based upon industr

There are two big trends in business: digital transformation on the business side, and Agile – DevOps on the technology side, and at the heart of both, we hear stakeholders touting a Minimum Viable Product (MVP) approach. The idea being that don’t build the whole polished, end-to-end, expensive product and launch it to your customer. Instead you build the minimum set of features needed to start learning about what your customer really wants, and the MVP is the smallest thing