Keep up to date with industry expertise and insights from the Exceed Global team.

April 26, 2018

Customer journey mapping is about understanding what motivates your customers – what their needs may be, their hesitations and fears. The goal being able to align what they w...

June 24, 2016

A good customer journey map is based on research and data, not on anyone’s gut feel. Most people in an organisation think they know their customers pretty well, but you would...

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