Press Release: Good to Great CX - Customer Experience Strategy to Execution

September 29, 2016


 Good to Great CX is a ground-breaking new book on the hot business topic of Customer Experience (CX). Writing with passion and humour, leading industry strategist Isabella Villani shows how optimising your organisation’s CX strategy will:

- Increase sales and profits
- Improve customer retention and
- Encourage employee engagement.

Isabella takes you behind the scenes with case studies of how real organisations are adapting to the ‘Age of the Customer’. Good to Great CX is the ultimate ‘how-to’ book, with practical advice and templates to give you a head start in designing, implementing and sustaining great customer experience. It provides clear explanations of how to use personas and journey mapping to get a customer’s-eye view of your organisation and how to apply key metrics to measure your progress.
In today’s competitive global market, the quality of customer experience is what sets successful companies apart. From one industry to another, customers are demanding the ‘wow’ factor.  They expect to be able to deal with organisations at any time anywhere, moving seamlessly between different channels, and they expect to encounter great customer experience at every point on the way. This book shows you how to adapt your organisation to this new, connected world.

Visit the Good to Great CX website to purchase your signed copy of the book  Enter the promotion code ‘Sept’ to get a 15% discount. You can also purchase the ebook at various sites including Amazon, Kindle and ibooks.

To find out more how Exceed Global can assist you in creating delivering Great CX, visit our website, download our Capability Statement or call 0407 889 987.



Isabella Villani

Director & CEO

Exceed Global






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