Customer Journey Mapping Training

May 30, 2018


Every customer is on a journey, yet many companies treat each customer interaction as if it's an isolated event. To improve customer experience, organisations must understand and cater for their customer's entire journey.   Exceed Global runs workshops for business professionals who want to understand how to develop and use one of the most important tools in the customer experience toolbox: Customer Journey Map (CJM).


Exceed Global’s CJM training program is based upon industry standard and adult learning theory and principles, which encourage knowledge retention through engaging motivated, self-directed adults to use relevant, practical, life experience and knowledge to achieve the goals of the learning opportunity.


The course covers key concepts including:

  • The role customer journey maps play in designing and improving the customer experience

  • Identifying Touchpoints

  • Understanding the importance of customer personas

  • Identifying each of the stakeholders responsible for delivering on an effective customer experience throughout the customer journey.

  • Identifying key “moments of truth” in the customer journey

  • Aligning customer journey maps to business processes

  • Integrating customer journey maps into your business operations.


The program brings to live the CJM component of Isabella’s book ‘Good to Great CX’ and provides your team with the knowledge of how to leverage this tool in your business.



Isabella Villani

Director & CEO

Exceed Global


0407 889 987






Follow us on Twitter    |    Like us on Facebook    |    Follow us on LinkedIn                                                      1300 44 88 88



Share on Facebook
Share on Twitter
Please reload

Featured Posts

Customer Journey Mapping Training

May 30, 2018

Please reload

Recent Posts

October 25, 2018

September 20, 2018

Please reload

Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

Level 14, 330 Collins Street

Melbourne, VIC, 3000


Legal Notice: The content of this website is proprietary information, and is the intellectual property of Exceed Global (Exceed) and must not be used in any manner without the prior approval of Exceed as applicable.


© Exceed Global

1300 44 88 88